The Bullet. The top-of-line cycling helmet from Lazer. Designed to push the limit. Combining aerodynamics and comfort. The challenge was to capture all of this in one keyvisual. Inspired by the elements, the power and the looks of the product, we created a futuristic setup with real lazers to shoot the product. This trial and error process, resulted in some nice visuals and animations, that could be used in the campaign.
Based on the Bullet advertisment and the already existing branding online, we later created advertisment-templates for the complete Lazer productline. The wide range of products demanded an extremely flexible grid, adaptable to different branches of cycling. We opted for a multifunctional grid with changeable backgrounds, customized icons and background colours based on the helmets.