BUILDING A BRAND WITH EXPA.
Pitching a brand new product into the construction market for Expa, a family business creating a durable, multifunctional construction panel using a new method of production. The name Expa was suggested due to the possibilities the panels created when building or renovating and the logotype was based upon a grid that referred to the product. We created horizontal and square versions to provide flexibility in use. To become visible in-store and on the construction-sites we distinguished us from the competition through colour and graphical style, visible across the complete productline.
CLIENT
Expa Panels
AGENCY
King of Hearts
CATEGORY
Corporate identity & Branding
![EXP_logo_square_04](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_logo_square_04.jpg?media=1717681965)
![EXP_logo_square_04](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_logo_square_04.jpg?media=1717681965)
![EXP_logo_square_03](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_logo_square_03.jpg?media=1717681965)
![EXP_logo_square_03](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_logo_square_03.jpg?media=1717681965)
![EXP_productsproduct line up](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_productsproduct-line-up-1.jpg?media=1717681965)
![EXP_productsproduct line up](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_productsproduct-line-up-1.jpg?media=1717681965)
![EXP_shirt](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_shirt-1.jpg?media=1717681965)
![EXP_shirt](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_shirt-1.jpg?media=1717681965)
![EXP_bag](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_bag-1.jpg?media=1717681965)
![EXP_bag](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_bag-1.jpg?media=1717681965)
![EXP_truck](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_truck-1.jpg?media=1717681965)
![EXP_truck](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_truck-1.jpg?media=1717681965)
![EXP_workplace_02](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_workplace_02.jpg?media=1717681965)
![EXP_workplace_02](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_workplace_02.jpg?media=1717681965)
![EXP_stripes](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_stripes.gif?media=1717681965)
![EXP_stripes](https://usercontent.one/wp/www.mistertrees.be/wp-content/uploads/2018/06/EXP_stripes.gif?media=1717681965)