SHIFTING THINGS UP WITH SNIPER CYCLING.
Sniper Cycling Team is a brand new intercontinental cycling team. They take part in the competition on the road, but also focus on cyclocross with the World Champion Wout van Aert in their ranks. They came to us to provide their riders with the right livery to match the Sniper team mentality. We created a branding based on the sponsors' colorways and logos. The Sniper overall communication is labelled black, the roadteam is blue and cyclocross gets green. This labelling has proven usefull, especially with the articles on the online platform. Finally we introduced the hashtag #aimhigher, emphasizing their mentality to pushing things forward.
Sniper Cycling Team
King of Hearts