Conquer the elements.

The Bullet. The top-of-line cycling helmet from Lazer. Designed to push the limit. Combining aerodynamics and comfort. The challenge was to capture all of this in one keyvisual.

Client: Lazer Helmets

Agency: King of Hearts

Concept / Art direction / Graphic design

Inspired by the elements.

Inspired by the elements, the power and the looks of the product, we created a futuristic setup with real lazers to shoot the product. This trial and error process, resulted in some nice visuals and animations, that could be used in the campaign.

Project overview