No monkey business.

AAP vzw launches inspiring initiatives that strengthen the bond between humans and animals. We developed their very first logotype and visual identity — playful, vibrant, and flexible enough to support the wide variety of projects they lead. 

Client: AAP vzw

Agency: Mr.Trees

Brand design / Art direction / Graphic design

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Where people and animals meet.

AAP vzw is committed to bringing people and animals closer to each other. In doing so, they aim to improve the well-being of both. The mutual care and connection have a positive impact on both: from improved physical and mental well-being to greater joy and spontaneity.

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AAP_Plus-logo_5COL_1024x1280px_INSTA
AAP_Tote_10COL_2080x2080px
AAP_visual_5COL_1024x1280px_INSTA
AA_Businesscard_5COL_1024x1280px_INSTA
AAP_Pins_5COL_1024x1280px_INSTA
AAP_Brief_5COL_1024x1280px_INSTA

Project overview

Deca Packaging
Packed to impact.

Deca Packaging
Deca PackagingPacked to impact.

Hubgrade
A new way to stay.

Hubgrade
HubgradeA new way to stay.

Trade & Transport
Branding in motion.

Trade & Transport
Trade & TransportBranding in motion.

Lazer Helmets
Conquer the elements.

Lazer Helmets
Lazer HelmetsConquer the elements.

Duvel
Devilish designs.

Duvel
DuvelDevilish designs.

ACV Puls
Never work alone.

ACV Puls
ACV PulsNever work alone.

AAP vzw
No monkey business.

AAP vzw
AAP vzwNo monkey business.

Bright Academy
Bright people. Bright branding.

Bright Academy
Bright AcademyBright people. Bright branding.

Linc Legal
Clear approach, clean design.

Linc Legal
Linc LegalClear approach, clean design.