Packed to impact.

For Deca Packaging the goal was to unite it's three divisions under one flag. With it's more than 30 years experience the firm had outgrown it's branding. We created a monogram as an icon for the company. Open and light. 

Client: Deca Packaging

Agency: King of Hearts

Concept / Art direction / Graphic design

Design, produce & deliver to impact.

The wordmark grew from there with the same custom touch on every character. And the baseline "Packed to impact" was added to the logotype. To unite the divisions we chose one colour to gather all expertise, from packaging to machinery, under one brand. One family, proudly working with the same goal.

Project overview