A new way to stay.

Hubgrade specialises in transforming existing facilities into temporary living spaces for foreign employees. Their shared accommodations are designed to meet the practical needs of residents—flexible, sustainable, and stylish. I developed a contemporary logotype and visual language tailored to the target audience, primarily within the construction sector.

Client: Hubgrade

Agency: Boil

Art direction / Graphic design / Animation

Vibrant. No-Nonsense. Flexible.

The vibrant orange and clean typography convey a no-nonsense attitude, while the brand assets are designed for flexible use, perfectly aligning with the Hubgrade concept.

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HUB_Colors_5COL_1024x1280px_INSTA
HUB_Businesscard_10COL_2080x1170px_16_9
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HUB_sign_5COL_1024x1280px_INSTA
HUB_Billboard_10COL_2080x1170px_16_9
HUB_Bottle_5COL_1024x1280px_INSTA
HUB_brochure_5COL_1024x1280px_INSTA

Project overview