A new way to stay.
Hubgrade specialises in transforming existing facilities into temporary living spaces for foreign employees. Their shared accommodations are designed to meet the practical needs of residents—flexible, sustainable, and stylish. I developed a contemporary logotype and visual language tailored to the target audience, primarily within the construction sector.
Client: Hubgrade
Agency: Boil
Art direction / Graphic design / Animation
Vibrant. No-Nonsense. Flexible.
The vibrant orange and clean typography convey a no-nonsense attitude, while the brand assets are designed for flexible use, perfectly aligning with the Hubgrade concept.
Project overview